YouTube
Relaunching a coaching channel on YouTube
New positioning, tighter edits and packaging that finally matched the quality of the advice inside the videos.
ClientRiya Kapoor Coaching
+212%
Average view duration
54K
Subscribers gained
7.8%
Click-through rate
New positioning, tighter edits and packaging that finally matched the quality of the advice inside the videos.
The challenge
Great expertise, inconsistent output. Content was published when there was time, with no clear thread between one video and the next.
What we did
- Clarified the audience and the three topics worth owning
- Built a repeatable scripting and recording routine
- Edited, packaged and published on a fixed weekly rhythm
- Reviewed performance every week and adjusted the plan
The outcome
A content engine that now runs every week without heroic effort — and results that keep compounding.
More work
- Short Form
Northlane Capital
From zero to 1.2M views in 90 days
A finance founder with deep expertise and no content. We built a short-form series around the questions his clients ask every week.
1.2MOrganic views in 90 days
View case study: From zero to 1.2M views in 90 days - Podcast
Fieldnote Labs
A weekly podcast that fills the sales calendar
One recording day per month, repurposed into long-form episodes and more than 60 clips across four platforms.
62Clips from 4 episodes
View case study: A weekly podcast that fills the sales calendar - Long Form
Ember & Oak
Long-form documentaries for a D2C brand
A four-part behind-the-scenes series that turned a product launch into a story customers followed.
2.1MTotal watch minutes
View case study: Long-form documentaries for a D2C brand
Ready when you are
Let's build your content engine.
Tell us about your goals, your content and what is holding it back. We will map out the right approach on a free call — no pressure, no jargon.