Relaunching a coaching channel on YouTube

New positioning, tighter edits and packaging that finally matched the quality of the advice inside the videos.

The challenge

Great expertise, inconsistent output. Content was published when there was time, with no clear thread between one video and the next.

What we did

• Clarified the audience and the three topics worth owning
• Built a repeatable scripting and recording routine
• Edited, packaged and published on a fixed weekly rhythm
• Reviewed performance every week and adjusted the plan

The outcome

A content engine that now runs every week without heroic effort — and results that keep compounding.